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Download e-book for kindle: From Head Shops to Whole Foods: The Rise and Fall of by Joshua Clark Davis

By Joshua Clark Davis

In the Nineteen Sixties and ’70s, a various diversity of storefronts—including head outlets, African American bookstores, feminist companies, and natural grocers—countered company energy via bringing the paintings of political hobbies (the New Left, Black energy, feminism, environmentalism, and extra) into undefined. via shared possession, constrained progress, and office democracy, those “activist marketers” provided choices to standard profit-driven company versions. by means of the center of the Seventies, hundreds of thousands of those companies operated around the United States—but just a handful continue to exist this day, and a few, like complete meals marketplace, have deserted their quest for collective political switch in prefer of the pursuit of earnings.

Vividly portraying the struggles, successes, and sacrifices made via those activist enterprise vendors, From Head retailers to entire Foods writes a brand new historical past of social activities and capitalism by way of exhibiting how activists embraced small companies in a fashion few historians have thought of. The e-book rethinks the frequent concept that the paintings of social pursuits and political dissent is by means of definition antithetical to company and marketplace job. Joshua Clark Davis uncovers the ancient roots of up to date curiosity in moral intake, social firm, mission-driven companies, and purchasing neighborhood whereas additionally exhibiting how present businesses, either substantial and small, have followed the language—but hardly ever the mission—of liberation and social change.

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From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs (Columbia Studies in the History of U.S. Capitalism) by Joshua Clark Davis


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