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Phil Baker's From Concept to Consumer: How to Turn Ideas Into Money PDF

By Phil Baker

In From proposal to Consumer, popular product developer Phil Baker finds precisely what it takes to create nice items and produce them to industry.

Baker’s product successes diversity from Apple’s PowerBook to the Stowaway moveable keyboard, the main profitable PDA accent ever created. the following, he walks you thru the full improvement strategy, exhibiting how one can enhance items holistically, reflecting the an important linkages among product layout, engineering, trying out, production, advertising, and distribution. You’ll detect what makes a successful product, and why nice rules are only five% of the process...the simplest 5%!

You’ll locate sensible tips for making plans, setting up groups, developing advertising specifications, fending off “feature creep,” prototyping, conserving highbrow estate, marketplace checking out and positioning, getting ready for customer support, enforcing the optimum distribution approach, and lots more and plenty extra. After you’ve introduced your first step forward product, Baker indicates the way to stick to up with one other winner!

  • Optimize all your product improvement method
    Make every little thing interact seamlessly: from making plans and engineering via distribution and advertising 
  • Get leap forward business layout with no overpaying for it
    Deliver items that create a strong emotional bond along with your customer
  • Time product supply for optimum aggressive advantage
    Make definite you don’t succeed in your industry too late—or too early, either
  • Leverage Asian production with no falling sufferer to its pitfalls
    Successfully coordinate even the main complicated world wide product supply programs

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From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker

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